GENS INTERIORS

Gens Interiors is an up-scale boutique staging firm servicing the luxury real estate market in Vancouver, BC. Having just gone into business this year, they needed an identity and website that would represent their sophisticated approach to interior decorating. The branding and web design was inspired by the editorial nature of Condé Nast and its avant-garde appeal. GI has a reputation for sourcing one-of-a-kind vintage finds and pairing them with more high-end, contemporary pieces. We created this clever “G” thumbnail by utilizing negative space to create the illusion of a G and I in one letter.