GIRLBOSS DAILY

Girlboss Daily is the brainchild of Girlboss, an influential platform for empowering millennial women. Their newsletter is insightful and useful—providing important resources for the everyday career girl. As a way to give distinction to their newsletter, they required an update to their existing Girlboss logo that would embody their fun and witty spirit. Staying on-brand to their current brand guidelines was key to this project. Ultimately, we ended up with a result that is bold and slightly playful. The 'DAILY' typeface was chosen to provide contrast to the existing logo and to maintain balance and unity.